Most Booking Centres will display information on their website about all of their members, not just those with bookable product. For example: Attractions, Local Businesses, Galleries etc.
These types of operators are able to create information rich pages to add to the website. This provides valuable information to customers visiting your area.
Below are examples of operators pages;
Operators may also appear in searches on the website. For example, a Booking Centre may have a search for all Artisans & Galleries. The search screen will display your business as follows;